
How Did Watching TV Get So Bad?
Once upon a time, watching TV was simple. You sat down, picked up the remote, flicked through the free-to-air channels — ABC, SBS, 7, 9, 10 — and found something to watch. If something wasn’t grabbing you, the "recall" button let you bounce between two shows during ad breaks. No lag, no loading. Just you, the remote, and the broadcast.
The Golden Era of Digital Free-to-Air
When digital TV first arrived in Australia, it came with a few growing pains — dropouts, unwatchable channels, and flaky reception — but eventually it settled. The benefit? More channels over the same networks. Digital broadcast was essentially a modernised version of the old analogue system: one-way communication, sent from a tower, received by your TV. No accounts. No buffering. No nonsense.
Early digital TVs were little more than display panels with set-top box guts built in. Sure, they weren’t perfect, but many included useful features like program guides, reminders, and even simple recording tools. TV watching felt focused — direct, communal, and mostly frictionless.
Then came the so-called "smart" TVs.
Enter the App Era
Today’s televisions are small computers. They boot up, they update, they crash, and they monitor your habits. Instead of simply broadcasting shows, they demand logins, bandwidth, and patience.
What used to be a two-button process to swap between channels is now a fragmented mess of apps. Want to flip between two shows on different networks? Good luck. You’ll need to exit one app, wait for the interface to catch up, maybe even watch another set of ads before the other app lets you resume. There’s no “recall” anymore. There’s no flipping. Just loading, buffering, syncing, failing.
Try casting content via a Google device, and you might spend more time troubleshooting than watching. Apps lose sync, freeze, or forget your place. And when they do work, you're locked into a provider’s ecosystem — their ads, their interface, their rules. Every interaction tracked, every pause or skip recorded.
We’re Paying for Less
On paper, we’ve never had more content. In practice, we’ve never had a worse user experience. And now we’re paying subscription fees, sitting through unskippable ads, and surrendering privacy for the privilege of watching a network that used to be — and technically still is — free.
So, how did we get it so wrong?
TV used to be simple. It used to just work. Now, it feels like work.




